Campaign operating system for Africa & the Middle East

One campaign.
Everything it takes to deliver.

Plan the media, book the partners, run the work and prove the result all in one AI-powered workspace.

TIMA Connect · Naya Pay City Launchproduct film playing
Naya Pay · City LaunchNP-26-041 · Campaign workspace
BriefPlanBookReviewDeliverProve
LiveAmara Okafor
Campaigns / NP-26-041

Campaign brief

Draft · Updated by Amara 2 minutes ago

Bob AICampaign planning assistant
Online
Amara Okafor09:42

Naya Pay · Regional launch briefPDF · 2.4 MB · Parsed successfully
Bob AI09:43

Brief structured8 of 9 inputs complete
MarketsLagos · Nairobi · Johannesburg
AudienceUrban professionals · 25–40
Working budget$150,000 USD
Decision neededConfirm conversion start date
Ask Bob about this campaign…
01 / 09
Campaigns6 active
CampaignDelivery
Naya Pay City LaunchUpdated 8 min agoOn track
72%
Travelbeta Always OnUpdated 24 min agoReview
48%
Yellow Card Q4Updated 8 min agoOn track
84%
Publisher negotiationupdated 6 min ago
KortyKortyNaya Pay City LaunchIn review

New counteroffer“We can include the 30-day usage term at $7,800.”Korty’s team · 10:16

Deliverables
1 hero video · 2 cutdowns
Usage
30 days · Paid social
Counter
$7,800 $450 below cap
Live inventory923 opportunities
PartnerMarketAvailability
KortyYouTube postNigeriaAvailable
With ChudeYouTube postNigeriaAvailable
Culture CustodianEvent packageMulti-marketAvailable
3 selected · $34.2K

Drag any window. The product film continues independently.

Platform

One system of record for the work between the brief and the result.

Six connected chapters. No campaign context lost between teams, tools or markets.

Start with the brief. Leave with a plan your team can defend.

Bob AI structures the brief, surfaces missing decisions and prepares catalog-grounded variants for human review.

TIMA Connect · Naya Pay launchBrief live
Naya Pay · Regional launchNP-26-041 · Campaign workspaceDraft
Bob AICampaign planning assistantOnline
Amara Okafor09:42

Bob AI09:43

Markets
Nigeria · Kenya · South Africa
Working budget
$150,000 USD
Decision needed
Confirm conversion start date
Ask Bob about this campaign…

Move from strategy. Reach placements you can actually buy.

Discover influencers, podcasts, newsletters, publications and shows with the commercial and audience signals attached.

TIMA Connect · Live inventory923 opportunities live
Explore inventoryNP-26-041 · Campaign workspaceLive
Inventory

Build the media mix

Live opportunities aligned to the Naya Pay brief.

PartnerFormatAudienceAvailabilityRate
KortyNigeriaInfluencerYouTube post50K6.4% engagementAvailable$8,250
With ChudeNigeriaPodcastYouTube post53K2.9% engagementAvailable$5,800
Culture CustodianMulti-marketPublicationEvent package425.2K1.4% engagementAvailable$12,400
3 placements selectedProjected combined reach · 8.9M
$26,450

Review every submission. Before the content goes live.

Bob AI watches creator content against the approved campaign brief, brand safety and required disclosures—citing the exact moments your team should review.

TIMA Connect · Content reviewApproved for release
Naya Pay · Content reviewNP-26-041 · Campaign workspaceApproved
Creator submissionKorty · Hero video proof v3
1Submitted2Analysing3Findings4Revision5Approved
KortyKortyCreator · NigeriaReady for release
Deliverable1 × Hero video · 01:52VersionVideo v3DueToday · 16:00
Creator holding a blue payment card in the submitted campaign video
VIDEO PROOF · V31080PMove money across cities with transparent local rates.
01:43/ 01:52
Add at playheadTime-coded comment3 findings
Amara OkaforFinal approval remains humanApproval recorded · creator notified

Keep every partner moving. Offers, contracts, deadlines and proof stay inside the campaign.

Every publisher interaction advances the same governed workflow, without losing the context in email threads.

TIMA Connect · Delivery hub12 work items live
Naya Pay · DeliveryNP-26-041 · Campaign workspaceLive
Delivery command centreAll deadlines, approvals and publisher responses
On track9of 12 items
Needs review2assets waiting
Proof due1by Friday
75%Campaign readiness
Work itemOwnerDueStatus
Contract signedNaya Pay launchLegalTIMA workspaceComplete
Hero videoNaya Pay launchKortyExternal partnerIn review
Podcast integrationNaya Pay launchWith ChudeTIMA workspaceScheduled
Event packageNaya Pay launchCulture CustodianExternal partnerProof due

See what ran. Know what moved and where the result came from.

Bring proof links, publisher reports and platform signals into placement-level reporting your stakeholders can inspect.

TIMA Connect · Global reportsUpdating live
Campaign performanceNP-26-041 · Campaign workspaceLive
Performance overviewNaya Pay · 06 Oct — 30 Nov
Total reach24.8M↑ 14% vs projection
Engagement6.4%↑ 1.2 pts
Verified installs31,84280% of target
Placement completion92%34 of 37 live
Actual vs projected reachPlacement signals · daily
Actual Projection
06 Oct21 Oct05 Nov30 Nov
PlacementProofActualVariance
KortyYouTube postVerified4.2M+18%
With ChudeYouTube postVerified2.8M+11%
Culture CustodianEvent packageVerified7.4M+23%

Follow every dollar. Tie invoices, approvals and payouts to the media that earned them.

Marketing, finance and legal work from the same commercial record—from accepted offer to escrow release.

TIMA Connect · Global financeLedger syncing
Campaign financeNP-26-041 · Campaign workspaceReconciled
Commercial overviewNaya Pay · Regional launch
Approved budget$150,000100% funded
Committed$118,42032 placements
Available$31,58021.1% remaining
Offer accepted09 Oct · Amara Okafor$14,050
Invoice approved10 Oct · Damilola Okeke$14,050
Held in escrow10 Oct · TIMA Connect$14,050
Proof verified28 Oct · Campaign ops3 placements
Payout ready28 Oct · Fee applied$13,347
RecordOwnerLinked placementStatus
INV-NP-1048Publisher invoiceDamilola OkekeFinance approverKorty · Hero videoNP-26-041-08Approved
AGR-NP-318Publisher agreementUche NwosuLegal approverWith Chude · PodcastNP-26-041-12Signed
Media network

One campaign model. Every kind of attention.

TIMA Connect understands that an influencer video, podcast mid-roll and newsletter feature are not the same product.

650+ influencer opportunities

Find cultural reach without losing the commercial detail.

Audience, engagement, brand safety, formats, rates and availability stay attached to every placement.

Join the media network
Live inventoryAvailable now
Korty inventoryKortyNigeria · YouTube post
YouTube50K
Available
Dimma Umeh inventoryDimma UmehNigeria · YouTube post
YouTube50K
Available
Mercy Eke inventoryMercy EkeNigeria · Instagram video post
Instagram750K
Available
Enterprise trust

Built to move quickly.
Designed to stand up to scrutiny.

Clear control over who can see a campaign, who approved a transition and how results reach the board.

01

Governed collaboration

Organization roles, campaign-scoped access and explicit approvals keep every decision attributable.

02

Human-approved intelligence

AI structures, recommends and surfaces risk. Your operators accept, modify or reject every consequential change.

03

Defensible records

Proof, performance, contracts and commercial records stay linked to the placement that created them.

Africa, the Middle East—and beyond

Built for the markets generic media software overlooks.

Multi-market briefs, multi-currency buying, relationship-led negotiations and a publisher landscape that extends far beyond social feeds.

See TIMA Connect in your market
Lagos, NigeriaNGNInfluencers · audio · publications+18%
Nairobi, KenyaKESPodcasts · newsletters · social+11%
Johannesburg, South AfricaZARShows · film · premium media+23%
Dubai, UAEAEDRegional publishers · multi-market+16%
Markets stay comparableCurrencies stay local
For publishers and influencers

Receive the opportunity.
Keep control of the inventory.

Respond to offers, agree terms, submit proof and report performance through secure links—without learning an advertiser’s internal tools.

  1. 01Receive an offerNo new login required
  2. 02Agree the termsCounter or accept in context
  3. 03Deliver and proveAssets, links and performance
Apply to join the network
Ready when your next brief lands.

Run the whole campaign
from one connected truth.

See how TIMA Connect fits your team, markets and media mix.

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Built byTIMA

Media intelligence and cultural systems for brands moving across Africa and the Middle East.

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